1997/2001

Jakarta International School, Indonesia
Ludwigshafen University of Business & Society

Graduated from one of Asia’s most respected international schools with:
– Bilingual IB Diploma (39/45 points)
– High School Diploma (GPA 3.6)
– German Abitur (1,4)

Graduated from one of the first University programs focused on Asian Economics with:

2001-2002

Daimler AG
Stuttgart, Germany

International management associate (IMAP)

Joined on of Germany’s most elite management trainee programs and managed 4 projects in 3 countries:

2003-2005

Mitsubishi FUSO Truck & Bus Corporation
Tokyo, Japan

Executive Assistant to President & CEO
Chief of Staff
at Japan’s heavy duty market leader

• Set up post-merger integration plan
• Mitigated one of the largest industry recall scandals as crisis & war room manager
• Handled PR as interim comms manager
• Direct support of executives and corp. office

2006-2007

Daimler Trucks
Stuttgart, Germany

Manager, Global Manufacturing Projects
at #1 truck group in the world

• Aligned manufacturing to new global platform
• Introduced Daimler best practices in Japan
• Created long-term plan for Kawasaki Plant
• Benchmarked manufacturing costs/processes
• Optimized plant investments in Germany, Japan

2008-2011

Daimler Trucks North America (Freightliner)
Portland, OR, USA

Manager, Cost Engineering (VKP)
at America’s #1 truck company

• Orchestrated teardown of 6 trucks
• Launched new target costing method (VKP)
• Negotiated savings with suppliers
• Achieved $140mn in annual savings
• Initiated Mexico sourcing drive

2011-2013

Mitsubishi FUSO Truck & Bus Corporation
Kawasaki, Japan

Senior Manager, Program Director

• Set up growth & transformation program
• Rolled out major culture change offensive
• Led crisis office for Fukushima nuclear disaster, business continuity
• Handled all donations from Daimler in Japan

2013-2014

Mitsubishi FUSO Truck & Bus Corporation
Tokyo, Japan

Senior Manager, Marketing Communications & Brand Management

• Responsible for all global brand & sales promo
• Ran Tokyo Motor Show 2015
• Distributor conferences, retail training
• Advertising campaigns, Show trucks, events.
• First ever Auto Salon participation with AMG

2014-2016

Mercedes-Benz Passenger Cars
Aguascalientes, Mexico

Commercial project leader
Mexico Plant with Nissan/Infiniti

• Defined project masterplan & team
• Aligned responsibilities with alliance partner
• Benchmarked manufacturing processes
• Integrated 3 vehicles, 2 platforms onto 1 line
• Project governance, reporting, kick-off

2016-2017

Daimler Trucks Asia
Kawasaki, Japan

Head of Customer Services Region Asia
at Daimler’s Asian brand

• Revenue, P&L responsible for 21 key markets (USD 110mn annual revenues)
• Localization of spare parts in markets
• Distributor performance management
• Volume planning, pricing and discounts
• Launched second genuine parts brand

2017-2019

Daimler South East Asia
Singapore & Jakarta, Indonesia

Vice President, Market Management Indonesia
at World’s largest truck group

• Managed largest volume market for FUSO (40% of global volume, $700mn revenues)
• Seconded to board of Indonesian distributor
• Managed relationship with Mitsubishi Corp.
• Distributor performance management
• Renewed product plan & launched new medium-duty platform into market
• Introduced first truck telematics “Runner”

2019-2021

UD Trucks
Ageo, Japan

Senior Vice President, Brand & Communications
at Volvo Group’s Asian division

• Board member in charge of brand, marketing, comms, PR, external affairs, CSR activities
• Introduced direct digital communications
• Handled transfer of company to Isuzu Motors
• Refreshed and standardized global CX and marketing toolbox
• Handled Covid-19 crisis management

2022-2025

Isuzu Motors
Yokohama, Japan

Vice President,
Strategy, Brand & Transformation
at Asia’s #1 commercial vehicle group

• Introduced new Purpose, Vision, Mission, Values for newly created truck group
• Defined new leadership criteria and executed first global leadership summit
• Defined new innovation culture and devised and executed company wide engagement campaign
• Defined new brand design guideline and introduced multi-brand group brand
• Ran Japan mobility show & launched new ELF
• Rolled out new company vision to overseas

2025-2026

Uniden Holdings
Tokyo, Japan

Chief Operations Officer
at specialty communications equipment manufacturer

• Reevaluated product portfolio
• Reevaluated manufacturing footprint
• Reevaluated sourcing strategy
• Blueprint for turnaround method for PE Fund